MSBBQTrail Founder Jim Hatten is the subject of an article in the Winter 2017 edition of “Hindsight” magazine, a publication produced by the Community Relations Department for the Development Foundation of Hinds Community College. This quarterly magazine is distributed to alumni nationwide by Hinds Community College, now celebrating 100 Years of Community Inspired Service.
Author: Danny Barrett, H.C.C. Hindsight columnist
Photograph of Mr. Hatten: April Garon, H.C.C. Staff Photographer
Text of the article:
(Photos by Jim Hatten)
Jim Hatten (2014) has been down many trails in his professional career, from that of a jet engine mechanic to a salesman. These days, he’s blazing a new one fostered by his Hinds experience – first as an instructor but, more recently, as a student.
The 57-year-old Jackson native and former staff sergeant in the U.S. Air Force was an instructor in the college’s Aviation Maintenance program from 1992-95. He was both teacher and marketer, working to promote the program with aviation businesses.
“I’m very grateful for the opportunity,” he said. “I enjoyed the students and did a lot of different things. Inspiring the students was really a great pleasure for me. I had a good experience working at Hinds.”
His professional life then took a circuitous path. He spent eight years in engineering and design in the aerospace industry, took to the road as an insurance salesman and became involved in commercial property development.
Then in 2011 two seemingly unrelated events formed the idea that became his next life – the Mississippi BBQ Trail, a marketing vehicle for barbecue restaurants in the state.
“At one (commercial) Property, there was this 5,000 -gallon steel fuel drum they wanted to turn into a barbecue grill. The same week, Smithsonian Magazine came out with something about the feral hog epidemic in the South. I thought, man, wild hog barbecue is some of the best-tasting meat you ever put in your mouth. I started thinking of ways I could help sell that.”
Months of research into the state’s barbecue offerings became Hatten’s homework when he returned to Hinds in 2013 as a student in the Marketing Management Technology program.
While working on a class project, “I came up with 263 barbecue joints in the state,” he said.
“Most of these places are mom-and-pop operations with five to nine employees and make less than $250,000 a year. That tells me they can’t afford to advertise two blocks down the street. For the locally-owned barbecue joint, they don’t have any visibility. And only 21.7 percent had a website. That told me the tourists can’t find them,” he said.
His class projects earned top grades, for which he credits instructors at Hinds as well as for bringing his marketing knowledge into the 21st century. The fruit of that labor can be seen on the trail’s website, at www.msbbqtrail.com.
“The marketing management faculty helped with everything. They taught me how to build a website, which had been like a black box of magic to me.” Hatten earned his Associate of Applied Science in Marketing Management Technology with a little extra sauce – he’d also graduated magna cum laude and been a member of Phi Theta Kappa and DECA.
“While in my class, Jim learned how to build a website, the concepts needed to manage a website and how to publish a website,” said Jo Ponder, who instructs Computer Programming Technology on the Raymond Campus. “Jim took that knowledge and elevated it to a working model.”
The trail itself connects locals, tourists and grill foodies alike to local businesses that register to be on the listing site. A potential “stop” on the trail must have a business license, cook and serve barbecue pork and/or beef and have a valid health department inspection certificate.
Hatten describes the state’s barbecue restaurant scene as a world market of sorts, where all culinary styles on the grill can be found.
“We have everything,” he said. “We have all the different kinds of barbecue here. You have the Memphis style, which is a tomato-based sauce, the Carolinas style, with vinegar-based sauce, the Kansas City style, which is a lot of wet ribs. Also, a lot of influences in Mississippi came from the Caribbean, which we have as well.”
Hatten sees his efforts to promote the industry as simply paying it forward.
“My teachers, my coaches, my mentors, find somebody who needs help and help them,” He said. “And here’s an entire industry that’s underrepresented online. I just want to give people a reason to turn off the road and get something to eat.”